The Challenge
Loyde Triana had beautiful swimwear but no consistent way of showing the brand's feel on social. The feed needed to carry the look and the language of the label, not just the product.
The Approach
Brand story and identity work came first — shaping how the label shows up before anything was posted. From there, lifestyle and beach-side shoots, design-room content, and ongoing UGC partnerships. Two posts a week, every week, for three years and counting.
The Work
Loyde Triana is a Cape Town swimwear and lingerie label, designed and made in South Africa. The cuts are size-inclusive and properly bust-supportive across styles like Kalli, Kachi, and Eva. Recent prints include the Berg, Groovy Gingham, and South Life, plus a limited collaboration with Cape Town artist Parusha Naidoo. The range is stocked at Kalk Bay Co-op, CoverMePretty in Milnerton, and Mzuri Mamas in Simon’s Town. The brand line, Kindness. Strength. Fit that feels like freedom, sits behind every collection.