The Challenge
ADP had a strong reputation through word-of-mouth, but the feed didn't show any of it. Inconsistent posting and phone-quality photos meant potential clients were scrolling past.
The Approach
Monthly on-site shoots across kitchens, bathrooms, roofing and full builds. Two posts a week, real community engagement, and a feed that finally matched the work.
The Work
Results
ADP Construction is a Cape Town building company that takes on residential and commercial work, from kitchen and bathroom renovations through to roofing, decking, and full turnkey project management. Ashley Du Plooy started the business as a plumbing operation in 2010 and built it into a full construction firm by 2015. ADP runs an in-house team of artisans, carpenters, and painters across Cape Town and the wider Western Cape. Recent jobs include a heritage alteration to House Woolgar, a structural extension and interior renovation in Noordhoek (the Potomac Extension), and a full kitchen and bathroom rebuild on Lente Road.