The Challenge
The Co-op is a marketplace full of different vendors, but the feed didn't show the life of the shop or give the boutique its own voice.
The Approach
Brand story and identity development alongside the rolling social work. The feed rotates through individual makers and market-day moments, shot on site, with UGC filling in the everyday texture of the shop.
The Kalk Bay Co-op is a multi-vendor boutique in Kalk Bay, Cape Town. Local designers and independent makers share the space, with a selection that runs across South African fashion, ceramics, candles, gifts, and accessories.