The Challenge
Loyde Triana had beautiful swimwear but struggled to translate their brand's luxury feel into a consistent, engaging social media presence that drives sales.
The Approach
We crafted a visual strategy centred on lifestyle and aspiration — blending product shots, beach-side content, and behind-the-scenes design moments to build a community of fashion-forward followers.
Loyde Triana is a Cape Town-based swimwear and lingerie brand built on a powerful mission: celebrating all body types. Founded by Loyde and now run by a small team of passionate women, the brand is proudly designed and made in South Africa—size-inclusive always and busty-girl approved.
We partnered with Loyde Triana to bring their message of body positivity and empowerment to a wider audience. Our social media strategy centred on their philosophy of “Kindness. Strength. Fit that feels like freedom,” showcasing their colorful collections, local artist collaborations like the work with Cape Town artist Parusha Naidoo, and the community they’ve built around inclusive fashion.
Through authentic storytelling and vibrant content, we helped Loyde Triana connect with women seeking swimwear that fits flawlessly and reminds them that they are enough.