ADP Construction

Industry
Construction
Platforms
Instagram, Facebook
Duration
12 months
Frequency
3 posts/week

The Challenge

ADP Construction had built a strong reputation through word-of-mouth, but their social media presence didn't reflect the quality of their work. Inconsistent posting and phone-quality photos meant potential clients scrolling past.

The Approach

We developed a content strategy showcasing their diverse capabilities — from kitchen renovations to custom builds. Monthly on-site shoots captured the craftsmanship in progress, while consistent posting and community engagement built trust with homeowners across Cape Town.

The Feed

ADP Construction Instagram feed

Post Examples

ADP Construction - Reel Reel
ADP Construction - Carousel Carousel
ADP Construction - Static Static
ADP Construction - Reel Reel

Results

+517%
Follower Growth
340 → 2.1K
+383%
Engagement Rate
1.2% → 5.8%
+12x
Monthly Reach
1.5K → 18K

"Our engagement has more than doubled since Jane took over our socials. She goes above and beyond — and I've finally got my evenings back instead of stressing about what to post."

Ashley Du Plooy Founder, ADP Construction

ADP Construction is a full-service construction company based in Fish Hoek, Cape Town. Founded in 2015 by Ashley Du Plooy, the company has grown from its plumbing roots into a trusted name for residential and commercial construction, renovations, and turnkey project management.